Supa Mandiwanzira, the owner of ZiFM, has proposed that the ZBC licence fees be split 50-50, with a portion allocated to support other media players. Mandiwanzira’s suggestion comes after a new law was introduced, requiring motorists to purchase a ZBC licence before obtaining ZINARA and insurance. He believes that since the licence fee is essentially a tax on citizens, the revenue generated should be shared to promote media diversity and support local businesses.
Mandiwanzira’s proposal aims to create a more level playing field for private media houses, enabling them to start, grow, and sustain their operations. By allocating a portion of the licence fees to other media players, he argues that the industry can be stimulated, and a more vibrant media landscape can emerge. This move would also acknowledge the important role that private media houses play in Zimbabwe’s media ecosystem.
The 50-50 split proposal is an interesting solution to promote media development in Zimbabwe. If implemented, it could have a positive impact on the local media industry, allowing other players to access much-needed funding to enhance their operations and content offerings. Mandiwanzira’s suggestion warrants further discussion and consideration by relevant stakeholders.
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