The Zimbabwe Broadcasting Corporation (ZBC) has announced the appointment of Sugar Chagonda as its new Chief Executive Officer, effective 1 August 2025. The move marks a significant turn for the country’s national broadcaster as it prepares to modernize and fortify its operations under new leadership. Chagonda takes the helm with an extensive background in communication, journalism, and public relations. He holds a Master’s Degree in Public Policy and Governance from Africa University, and as of 2018 was pursuing a Doctorate in Business Administration (DBA) through Binary University of Malaysia in collaboration with Chinhoyi University of Technology. Chagonda’s broad academic profile is further strengthened by several local and international diplomas covering communication, journalism, public relations, and diplomacy.

Industry experts see Chagonda’s appointment as a pivotal step for ZBC, heralding a renewed focus on professionalism and innovation within the national broadcaster. ZBC shareholders and board members have expressed confidence in Chagonda’s ability to bring “a wealth of experience and academic rigor” to the organization, ensuring its relevance and competitiveness in an evolving media landscape. Stakeholders anticipate that, under Chagonda’s guidance, ZBC will embark on ambitious modernization efforts. Challenges facing the broadcaster include adapting to new technologies, meeting audience expectations in a digital age, and strengthening editorial independence. Chagonda’s diverse background is poised to help the organization navigate these complexities, with a vision rooted in strategic leadership and policy-driven development.

The appointment of Sugar Chagonda as CEO marks a new chapter for ZBC, with many observers optimistic about the impact of his expertise and leadership in steering the broadcaster toward a vibrant and sustainable future.